pre production

Evaluation

Evaluation:

              Blank survey here: https://www.surveymonkey.co.uk/r/SNYH7NH

Responses for survey here:

Our brief was to re brand a Unilever product and make an advert showing it. I decided to re brand Flora butter and it was voted by my group that we do it. The current target audience of the brand is middle aged people but I decided to re brand it for students 16-24.

We collected the feedback for the advert via a survey sent out to multiple people, unfortunately only 2 people got back to us so it was not a very good feedback. The feedback I got back from survey monkey is 50/50 saying its is really good and really bad. One of the responses said that it was really good and the other said it was no good. One survey was done by a male and the other a female, one of them was not a serious feedback so it cannot be properly used, for example in the comments box they wrote "bush did 9/11". I asked in the survey what age do they think it is aimed at and they said 0-5 and 31-40. We did not get any feedback from the class about our advert as ours was not complete when all the adverts where watched to review. The advert did appeal to the specified target audience in my opinion and I believe it would have an impact on students. Although we faced several problems along the way in the process of making this advert we came over them and made it look pretty decent however one shot is still out of time but we didn't have long enough to re film the shot. At first we taught that we would have to go back and re film all of the shots we had done because we where doing a split screen video. Luckily we worked out how to overcome this problem in post production so that it would look effective. The main problem we faced was the timings of the clip as Kain was doing some shots faster than the adjacent split screen shot, this made the entire video out of time, we went back and filmed thees shots again so they looked better however one of the shots of Kain getting it out of the fridge was still way too fast compared to the other even know they finish at the same time. The sound for the video was made by Kain on Garage Band, I would have liked to have had sound effects in the video but we did not have enough time. I believe the story line is effective enough to sell the product to the specific target audience as students can relate to waking up hungover and struggling to make breakfast... We did not particularly use persuasion techniques to sell the product such as slogans we simply shew the audience that our product was quicker and easier. I wanted to showcase that our product was easier to use and should be universally used by students as it is cheaper and easier to use.

        

Our final advert is not to dissimilar from our original ideas, a couple of shots where altered but it is mostly as done in the storyboards. I am satisfied with the final advert and I think it fits the brief effectively. If I where to do it again I would have people in my group other than me more involved in the filming, I would also maybe not film at Kain's house as the lighting was not very good in my opinion. I was very much involved in the project from making the storyboards to filming and editing and I believe I have worked well towards the brief.

   

Scene editing analysis

2.

The history of film making begins in 1895 with the Lumiere brothers who invented cinematographe, a device that was capable of recording and projecting motion picture (video).1.


Edwin S Porter showed that film can be more than one still when he accidentally discovered the film cut when his camera messed up the film and the subject had diapered. He later went on to direct lots of films including the great train robbery and life of an american fireman.1.

D W Griffiths made the first continuity cut when he had moved the camera between shots, as well as this he invented the first close up shot where as before hand all of the shots had been wide angle. He also changed the pace in which films where cut and most of his techniques have not changed much even nowadays such as cross cutting.1.

The Kuleshov effect, Lev Kuleshov invented the montage effect on film in 1920 because he beleived it would be more engaging and understanding to audiences. https://www.youtube.com/watch?v=jebW5-G2HTs.1.

Nowadays recording and cutting is all done with modern technology as supposed to big film cameras and physically cutting the film, it is all done on computer software although some still prefer the much longer and more expensive process of using film because of how it looks.

Examples of continuity cutting can be seen in every feature film made nowadays such as in this clip from the film snatch.


Establishing shot, this is a shot that shows what is going on, it tells a story and shows the audience the location and characters. You can see this at the start of the film clip until 0:36. In this shot it shows the main character standing at the bar waiting for a pint and some gunmen walking up to him.

3.

180 degree rule, this is generally used when showing a conversation for shots such as over the shoulder. In the film clip you can see this from 0:58-2:00 when it shows the gunmen and the main character talking, this is also known as a Shot-reverse-shot. The match on action cut is where it shows something happening as a close up or wide angle and then cuts to an extreme close up of whats happening, you can see this at 0:46-0:49 in the film clip. An eyeliner match is where it shows the character looking at something in close up and then it cuts to what they are looking at in the same height and angle as they are looking at it; you can see this at 2:00- 2:05 in the clip.


The main character Tony has the most screen time in this scene and the gunmen have lots of time also. There are mainly close up shots in the film clip as it is is a conversation, towards the end there are more wide angles. There are no point of view shots (POV) in this clip. A reaction shot is when a character sees something at then it cuts to there reaction, this can be seen in the clip from 2:00-2:10, this shot shows the characters looking at the fact it said replica on their guns and then it cuts to them looking scared.










The shot variation is pretty well done in the clip however there are long duration's of the same mid shot when they are talking, the shots are mainly mid shots, close ups and extreme close ups with the occasional wide angle. There are no montage shots in the film clip but I believe it would work if there was because at the end of the clip it shows somebody that is with tony walking out with a briefcase and it would make more sense if the audience knew why. This could come under providing and withholding information leaving the audience wondering why they have the briefcase in order to not give away too much of the plot. There is cross cutting towards the end of the clip when Tony is still at the bar and the gunmen are leaving, this shows two separate goings on which you can see from 2:50- 4:00. The editing rhythm is fairly slow as it is a comedy/crime film as supposed to an action film, the pace does increase when there is a standoff at the end from 3:15. The clip cuts to a soundtrack of ghost town when the gunmen back down, this fits what is going on perfectly and adds a comic factor to it, it fades in at 2:35 and plays quietly in the background and fades out at 3:40. There are no point of view shots in the film clip so there are not multiple points of view. Jump cuts and cut away shots are very similar if not the same because it increases the pace and audience interest in the clip, there are several jump cuts during the standoff.

Bibliography:

Information and photos sourced from:
1. http://www.slideshare.net/katierothery/history-of-editing
2. http://www.geh.org/fm/precin/m197816510005.jpg
3. http://2.bp.blogspot.com/
hNSc_TPAayw/VTo4VNiv0YI/AAAAAAAAACU/36L75ixPnnY/s1600/180%2Brule.png

A guide to using premier pro

A guide to using premier pro from Joe Wicks

Advert analysis

Advert analysis from Joe Wicks

Unilever adverts

Unilever adverts:

1. Marmite:  https://www.youtube.com/watch?v=pm1qP_y9V9k

2. Ben and Jerrys https://www.youtube.com/watch?v=gf5z6DUYWU8

3. Flora https://www.youtube.com/watch?v=H8G9RKU3tWs

4. Cornetto https://www.youtube.com/watch?v=AK8B6MzWWkM

pitch post and feedback

Feedback on my presentation:

Good Facts! 

Long gaps using urm

Need more info on demographics and psychographics

More information on the advert idea 

SPG

More images 

Develop speak for re-brand idea  

Gain BARB specific figures 

This feedback is helpful  to me as my SPG is not very good and these bits need to be highlighted to me; i need to also focus on my presentation skills and not say urm after every other word. this has been really halpfull to me and i shall make all the changes that i can to make it better and practice going over my presentation to make my pitch stronger and more effective. I need to research the demographics more extensively and include the physchographics.   

pitch feedback + reflections

What did you do well? 

I was fairly confident during my presentation especially the part about re-branding; I gave good eye contact with the audience and engaged them effectively. My presentation was easy to read and was displayed well, I didn't have to use my cue cards in he end luckily which meant that I could spend more time addressing the audience. 

What would you do differently?

I would talk louder as I was fairly quiet as I spoke, I did not use much body language and i would like to improve on this; also when I spoke sometimes I said it wrong due to being nervous. I would practice more in the future so it would go smoother without me messing up.      

What was your feedback? 


My feedback was that my idea was good and I had adequate information, I need to be more sure about my idea and correct my grammar.  

Presentation Techniques

The does and don'ts of a presentation:

Does: 

• Keep eye contact with the crowd and move around 
• Speak slowly 
• Use visuals (images)
• Use a dark background 
• Engage the audience
• Use spell check! 
• Practice your presentation
• Know your information!   

Don'ts 

• Don't read 
• Don't speak in a monotone voice 
• Don't talk too fast 
• Don't use hard to read fonts
• Don't be lazy
• Don't hide behind the computer or speaker stand
• Don't overuse effects or transitions 

unilever prezi