Primary research is where you get information from different sources other than the internet, you can get this information by the media such as newspapers, magazines and booklets. This can also be done by questionnaires and surveys to see what would interest the audience it is intended for. For my project I created a survey on Survey Monkey to get opinions and answers from intended audience for my video, my survey was covering a broad perspective of ideas I had to see if they where good or not, some people where not interested in some of my ideas for example me talking about my photography and my village. The survey was quite helpful to know as to what aspects people where interested in and it helped me decide to incorporate my ideas. For the Unilever project I had to pitch my idea in front of the class and get feedback abut the idea. We sent out surveys in our groups after we had made the videos for the Unilever project to get feedback from people in and out of class, this was researching but it was done after the video so i don't know if it entirely counts.There are other ways of doing this like asking people face to face like in the street with strangers and asking friends, physical questionnaires are also useful to hand to people so you can make sure you get responses back.
Secondary research is where you collect information by looking at documentary's previously made for inspiration and information. My documentary is based on the first one I made titled A Visual Interpretation of Depression https://www.youtube.com/watch?v=gg3hzbyxPrs and it is also based on some expository and observational documentary's such as Powaqqatsi and some of David Attenborough's work. For the secondary research I looked up why people get into photography. I have looked at the demographics of Flora butter including who it is aimed at. For the depict project we researched other peoples shorts for it from both the Depict website and ones that people had made at college on YouTube. I had to research the different types of documentary that there are which watching lots of different ones, this gave me inspiration for my documentary project and helped my decide how to lay out my documentary and whether to be in front of the camera or to narrate it.
Quantitative research:
Quantitative research is where you look at things such as the numbers of viewers and how many people like or dislike something, it is all about statistics and quantities of data. For the Unilever project I researched the times of day that most people watch TV in order to know when I would place my advert and in between which programs that attract the most interest and views. For the Depict project I watched the most viewed ones and winning ones that where most popular to see what format and what sort of subject matter would appeal to the intended audience. You can also look at peoples reviews of programs and films for this type of research, websites like IMDB have star ratings that are judged by viewers. For example companies research what channel and what time has the most views to get the best air time for their adverts, generally before programs like X Factor have the most viewers and are therefore the most expensive times to have your advert in. The adverts before films in the cinema are a lot of the revenue made back from production and depending on how big the film is supposed to be the more the advertising companies are charged to showcase there product before a Hollywood blockbuster.
Data gathering agencies:
BARB is a company that tells you what is trending on TV and online with programs, it tells you the demographics including peak times of day through statistics of viewing numbers. Media research agencies such as IPA and TNS Global are paid by companies to do there market research for them, this doesn't have to be media related it can be to see who else is in the same market for what you are doing. This is similar to quantitative research as this tells you when there are the most viewers and what channel so the same example applies here. For the TV advert project I researched the peak times of day on channels, this meant that during my presentation I could discuss this point and how I would theoretically make more revenue if I advertised at these times as supposed to others.
Audience and market research:
This type of research is a combination of the last two types because it tells you the amount of viewers and reviews. This is based on demographics such as who it is aimed at E.G. types of people and age groups that are intended to watch or buy your product. For the Unilever project I researched who the demographics came under at the time and decided who it needed to be aimed at to increase sales to gaps in the market, this is what audience research does and it is not just for products it is also for things such as documentaries and TV programs so theirs is something that can appeal to everyone or a more specific type or age group. There are lots of different types of people such as main-streamers and reformers, this is called audience demographics and psycographic's.
Production research:
Production research is where you research what is needed for your production such as resources, locations, software and finance. For my projects the college has given us funding of £5 each of which I have never really used and they provide the software and resources such as cameras although I have all of my own camera equipment and lenses. I go on location recces to find the appropriate places to film, for my last project I already new where to go to film but for others I had to go exploring for good areas. For example companies research extensively how much things like crews cost and other production aspects as well as advertising charges.
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