Monday, 20 June 2016

legal, ethical and contractual letter

Flipside Media
16th June 2016




To whom it may concern.

I am writing this letter in response to your job advert for a digital video producer, I will be talking about how the advert is legally wrong with as it. I believe this is explicit because the video that I will have to make about teenage rape cannot be film using teenagers unless they are over the age of 18 and there cannot be reenactments as it is too explicit to show to people under the age of 18. Your payment part of the contract is very unfair, how can somebody get paid potentially £15,000 to work 45 hours a week whereas somebody could get paid £35,000 to work 10 hours a week there needs to be a fixed pay contract with no variables.

The fact that the advert specifically asks for applicants to be below the age of thirty is wrong as the job is not manual labor and difficult such as heavy lifting. This job advert is a clause of the equality act that states that it is illegal to discriminate people based on age, race and gender. The equality act was made in 2010 and it incorporates all of the previously made acts about gender, race and age equality made over the years into one. All employers must stick to it and I don't believe that you are by the looks of your advert. The fact that you have also stated that the applicant is required to be of christian faith is wrong regardless of the fact that you are a christian lead group. Employers in the UK are supposed to recruit people fairly and of all different races, ages, genders and racial views. The video that I am being asked to produce does not protect me from injury and ill health whilst in the work place until I am employed, this is a void of the employment legislation as I am doing work for you but I am not employed so I would be responsible for anything that happens whilst I am filming for you which is unfair. Also whilst I am filming I cannot be protected by a trade union as I am not technically employed in this industry and they do not cover applicants.    

For the date rape filming that I have been asked to do it is ethically flawed as if they are seriously effected by the events that took place I cannot really ask them to reenact what happened to them. There are codes of practice made by OFCOM to protect people under the age of 18 with lots of codes of practice. I cannot film people under the age of 18 who are reenacting when they have been raped or sexually abused as this is very harmful for them to do. Ethically this I wrong. The way in witch you have asked me to show/represent the victim as the girl and the boy being the one that does everything is wrong as the girl can also be pushy and rape the boy not just weak an unable to resist, it is not just girls that are raped girls can be mean and violent about sex as well. The media always portrays females in the same way and males in the same way which is unfair.  

The OFCOM broadcasting code states lots of rules about filming people under the age of 18 states that people cannot be broadcast if it shows something that may be mentally or physically harmful to them especially if it is unsuitable for them and you would not show them it even if they where not in it. I simply cannot film what you have asked me to do "you should compliment the interviews with re-enactments and dramatizations" as the teenagers are under the age of 18 and it would seriously disturb there mental health. The obscene publications act prevents productions from being broadcast if they are classed as being obscene. The video that I am being asked to make would be classified by the BBFC as 18 and maybe even R rated as the content is sexual and unsuitable for anyone under the age of 18. The £20 re compensation Payment does not cover the fact that I will have to break several laws to make the production such as copyright with the "popular music soundtrack" that I could not pay for with £20 so I would have to steal it.

To conclude I believe that your job advertised has too many legal and ethical flaws in it and unless you make the changes to this I will not be applying to this job. I believe that both you as the the employer and me as the the employee could get into series legal cases that could be taken to court.  

Your sincerely


Joe Wicks    
             

Wednesday, 18 May 2016

Ownership and funding

Ownership concepts:

Public service broadcasting is not for commercial purposes and they cannot get sponsorship from companies, they are programs such as the news and important notices that channels have to do as part of their licence. One example of this would be ITV news, ITV advertise before every program except for the news because it is a public service broadcast. This also applies to the radio not just on TV. OFCOM are in charge of whether companies stick to these rules in the UK.
Commercial broadcasting is where companies advertise brands and products on their TV and radio channels in order to gain revenue from other companies as they do not get money from subscriptions and licence to watch or listen. The BBC is not a commercial broadcaster as it is funded by licence fees. An example of a Chanel that is commercial would be Channel four as they have adverts and sponsors for each program as well as adverts in breaks in films and TV programs.

 
Corporate and private ownership is when a Chanel or broadcasting company is state owned or privately owned, the BBC is technically owned by everyone that pays the licence fee and has to produce programs suitable for a very large age range however privately owned or corporations can do programs for any age range. Privately owned companies have to please there sponsors and shareholders and not necessarily their viewers. An example of a privately owner channel would be MTV, they make programs to appeal to a younger audience so the adverts and programs would be different to a Channel aimed at older audiences.
   

Global companies are worldwide media companies that engages a very wide audience and get sponsors for each program in each country across the world. YouTube is a good example of a global company as it is widely available on the internet in all countries and has adverts before most videos with adverts constantly next to videos. Being worldwide gets them much more revenue than if a company was just national as supposed to international.  
Vertical integration is where the productions steps are controlled by one person or company so that it saves money. This is done by purchasing the companies below and above you so that they do not have to spend more money than they would at trade price. Merging with other companies increases their overheads but it will save them money if for example they where a production company they could merge with editing companies to save them from paying more for each production. This would in turn make them more money if it works out than if they had just the one company. An example of vertical integration is Warner Brothers as when they where making big films they would get shares in newspapers to advertise the films more and increase sales.     

Horizontal integration is where companies buy other businesses in the supply chain to make more money and decrease competition. Apple is a good example of horizontal integration as they have monopolised the market with their products as they are supposedly better than all the other products on the market and other phones and computers do not look as trendy or cool. Apple does not allow other companies to have similar products and will buy out companies or take them to court if they have similar products.      

Funding types:

The licence fee is paid by each household in the UK, it helps fund the BBC and any other Public service broadcasters. The licence fee costs £145.50 each year and this is how the BBC can afford to not have advertising to fund it. 


Subscription is where you pay a monthly, annual or weekly subscription fee to be able to watch programs and films on the internet and TV. One example of a company that charges subscriptions is Netflix which is a company on the internet that has thousands of series's and films and it costs £5.50 per month.


One off payments to own products would for instance be something like buying a DVD so that you do not have to pay for each time you would like to watch it. Companies make lots of money off selling DVD's to individuals as they are relatively expensive and bought by millions of people across the world.

Pay per view is when you pay to watch something once. This is essentially renting something to watch once. There are lots of companies where you can do this such as Sky as they charge you to watch things like boxing matches in order to gain more revenue. Even if you have the most premium and expensive Sky package they still charge you £14.99 to watch things like wrestling. 
Sponsorship is when companies pay TV and radio channels in order to advertise there products, sponsors pay a lot of money for this right and they gain more revenue because more people purchase their brands. Most TV and radio channels get all of their money from this as the source of income. The BBC does not advertise other brands so they source their income differently. The most expensive slots of sponsorship advertising is before really popular programs such as the X factor and coronation street.

Advertising is when brands pay for their products to be in ad breaks to get more recognition and increase income. Many brands pay for this one example is Unilever, Their adverts are on Channel four and other TV and radio channels. Advertising slots before popular programs are very expensive as the have the largest audience.      

Product placement in programs and films is when sponsors brands are shown subtlety. James Bond films have large amounts of product placement as they have lots of sponsors like Landrover and Jaguar, These car brands are shown in numbers and are made out to look very appealing and 'cool'. Before each program that has product placement in it there is a small P in the corner of the screen to let you know.
Private capital is where you get a private investor in a film as supposed to getting a loan or crowd funding to get money. Megan Ellison is a private capital investor who helps aspiring film makers get enough money to produce their film. She has funded hundreds of films that have become famous and has produced films such as American Hustle. This is similar to Dragons Den where entrepreneurs go on TV to pitch their ideas in front of investors and they can decide if they would like to invest or not.  
Crowd funding can be done on websites such as Kickstarter, on here you can pitch your business and film ideas to the world and get donations from people all over the world to develop it. Lots of films have been funded by crowd funding such as Veronica Mars which did really well in cinemas. Many companies pitch there product on this and give you there products dependant on how much that you invest into them, for a film you may get merchandise and DVD's for funding them. 


Development funds are designed in order to promote interest in film production and directing in the UK. One company that does this is the British Film Institute (BFI), They have funded many films by aspiring directors to help them get famous. This is not a loan this is just a company that invest in you and will expect a percent of the productions profits. Many British films that are shown on the BBC are funded by the BFI.